stay soft & squishy

Little Puff, a cartoon marshmallow with a smiling face and an orange hat.

that’s our motto.

We believe big ideas come in small, squishy packages.

Our goal is to spark imagination, inspire curiosity, and bring families together through stories that are playful, thoughtful, and a little bit sweet.

From daring marshmallows with questions to cozy bedtime adventures, our stories are crafted with heart, humor, and a whole lot of love. Whether you’re reading with your kids, your students, or just for the kid in you — there’s something here for every reader who believes in the magic of a good story.

So snuggle up, flip a page, and get ready to meet some unforgettable characters (who may or may not have sticky hands).

A man lifting a toddler into the air outdoors in a field with a clear sky and green trees in the background.

this is Israel,

A storyteller, dad, and big fan of marshmallows — and ice cream, you can’t forget ice cream!

He’s the author of The Little Marshmallow and founder of Marshmallow Books. When he’s not at his day job, (directing other people’s art), he can be found goofing around with his family, working on creative projects, or quietly plotting his next sugar-fueled move.

Text graphic with the phrase 'The Little Marshmallow' in bold, playful white font.

Paperback available July 29!

A cartoon illustration of a red sports car being driven by a happy Little Puff — He's going very fast. His hat flies up and off his head, over the car, and into the blue cloudy sky.
Cartoon chocolate bar with a surprised face and a coin priced at $1, with text saying 'Try today!' and a speech bubble saying 'Bitter sweet? But I don't want to turn into a chocolate treat!'
Illustration of a cartoon marshmallow character working out in a gym, surrounded by equipment, with a clock showing 12:20 and a banner that says 'Time to PUMP!'.